QR (quick recognition) Codes
QR codes are a simply way of providing access to a mobile shortcode or WAP/mobile site. The user simply takes a picture of the code and, where they have a reader installed on their phone, it launches the code and it's function.
Although popular in Japan, it is becoming more common in the UK and Europe, where codes are often printed next to adverts. It is idea where the viewer only has a short time to read the information - for example on public transport - as all they have to do is take a picture of the code.
QR codes can be supplied as part of immedia24's mobile marketing and publishing platform. Click here to contact us for more information .
Further information:
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