Mobile Marketing
Marketing onto mobile phones offers a new and exciting channel for advertisers and marketeers.
With over 65 million handsets in the UK, mobile is one of the most used technologies. It is also the device that most people have with them most of the time.
At the simplest level mobile marketing can just be an SMS with an offer or promotion. The advantage of SMS-based marketing is that it is immediate. It can be timed to reach the recipient for a specific day or hour. Responses are also quick and can, where the campaign is correctly targetted, bring a high take up rate.
To develop an effective SMS campaign there needs to be a targetted list of relevant users who have opted in to receive the information - either as existing customers of the company or through opt-in lists. Aside from the legalities of contacting non-opt in numbers, the only effective means of SMS marketing is through permission-based activities.
Other considerations for text message campaigns is the message content which must include a clear offer (eg get 10% discount, win this valued item) and a simple call to action (reply to this message, phone us now, log on to our website).
Finally the message timing is critical - it needs to be sent on the optimal day at the optimal time.
As well as providing a high quality bulk SMS service we offer a powerful and flexible messaging system to manage mobile marketing campaigns. This includes subscription list management, automated opt outs and replies as well as full, live message reports. These show both the delivered messages and the failed messages with the types of failures (eg handset off or number no known).
Addtionally we also provide strategy work, helping our customers to target their own client aquisition as well as formulating the best campaign for mobile.
Beyond SMS we also provide the tools to create mobile sites, send MMS as well as content including pictures, videos, games or applications.
Further information:
Click here for good practices guildlines SMS Marketing
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